Our flagship trainer was launched on the idea that Creativity Never Sleeps,
So we created a landing page that showcased the shoe coming alive at night.
Log in by day to see one version, by night to see its reflective properties.
We also featured local creator interviews based on IP address.
So we created a landing page that showcased the shoe coming alive at night.
Log in by day to see one version, by night to see its reflective properties.
We also featured local creator interviews based on IP address.
Visitors experienced a different version of the site (and shoe) based on the time they log-in.
Local creators shared how their creativity comes out at night — exploring their muses and preaching their process.
