Being from Los Angeles, I was born with a love for cars — fast cars, fancy, old and beat up, and regular cars. Even though I'm now in Thailand, I still subscribe to car magazines and keep track of industry news and trends.
Lincoln Motor Co. - The More Human Side of Engineering
We crafted this elegant campaign using artful metaphors to showcase Lincoln's engineering prowess and how their cars are designed to complement the individual form.
Lincoln Motor Co. - The Feeling Stays With You
We created this teaser campaign for the launch of the Lincoln MKX, capturing the feeling of getting behind the wheel of our flagship luxury sedan.
Lincoln Motor Co. - The Music Selfie Experiment
For The Grammys, we created a digital experience that turned users' selfies into unique songs. Each data point shaped a personalized musical portrait.
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• 2015 Cannes Shortlist
• The FWA - Site of the Day
• Creativity-Online
• Lürzer's Archive
• Awwwards - Site of the Day
• Adobe Cutting Edge Award
• The FWA - Site of the Day
• Creativity-Online
• Lürzer's Archive
• Awwwards - Site of the Day
• Adobe Cutting Edge Award
As a luxury brand that caters to the individual form, we wanted to highlight the unique attributes that make people who they are. We turned selfies into data points that which informed our music algorithm.
Mazda 3 - 33 Keys Alternate Reality Game
We electrified the Mazda 3 launch in Quebec with a bold, immersive campaign. Our Alternate Reality Game brought millennials into a real-world adventure across TV, social, digital, and a live scavenger hunt.
We hid 33 keys across Montreal, dropping daily hints to guide players to their locations. The thrill peaked at a live activation event—where one lucky winner drove away in a brand-new MAZDA3.
Lincoln Motor Co. — Sales Events
Kaidee Auto - Commercial, Performance Marketing, Social Content
Our in-house team helped propel Kaidee to become Thailand's No. 1 platform for used cars — including performance marketing, content, and white-label work for dealerships and manufacturers.