20+ years of hardcore curiosity, critical thinking, and creativity
I work with intention and humility. And I get better at it every day as a creative director, copywriter, consultant, teacher, student.
Recent projects include: launching a line of Thai sauces, rebranding a 70-year old company, running creative departments, and operating a dive bar in Bangkok.
Experience
ALLSO BAR | Founder, Owner
Bangkok, Thailand, 2024-Present
• Concepted, designed, own, and operate craft dive bar in Bangkok
• 4.9 Stars on Google, 4.9 Stars on Meetup.com
CASHMERE | Creative Director (Copy)
Los Angeles, CA | 2022-2023
• Clients: Disney Parks, T-Mobile
• Launching company’s first campaign targeting Black audience
• Led T-Mobile’s first TikTok (filter) tie-in for their Superbowl spot
KAIDEE | Head of Creative, Content
Bangkok, Thailand | 2020-2022
• Led a team of 35+, including art directors, copywriters, SEO, designers, videographers, editors, studio artists, project managers, procurement
Bangkok, Thailand, 2024-Present
• Concepted, designed, own, and operate craft dive bar in Bangkok
• 4.9 Stars on Google, 4.9 Stars on Meetup.com
CASHMERE | Creative Director (Copy)
Los Angeles, CA | 2022-2023
• Clients: Disney Parks, T-Mobile
• Launching company’s first campaign targeting Black audience
• Led T-Mobile’s first TikTok (filter) tie-in for their Superbowl spot
KAIDEE | Head of Creative, Content
Bangkok, Thailand | 2020-2022
• Led a team of 35+, including art directors, copywriters, SEO, designers, videographers, editors, studio artists, project managers, procurement
• Developed processes (way of working, reporting structure, workflow), creative philosophy, wrote brand positioning, redesigned office and internal communications
• Launched social across 3 verticals on all channels, including live stream and LinkedIn
• Entered Real Estate industry, creating 360 campaigns for 15+ property developers. 200+ assets a month for performance marketing. Each project with its own insight.
• Used B2B to turn Auto line of business into #1 in country
• Scaled team into 3 verticals, adapted on the fly to minimize layoffs during downturn
• Empowered creativity. Created a culture that fostered candor and collaboration — treating people with respect and transparency and demanding their best every time.
• Turned SEO play into legit content hub, gaining press access to events and landing interviews with industry titans. Developed craft and editorial storytelling while boosting performance (more hits, less bounce rate).
MRM | Creative Director/Technologist
Bangkok, Thailand | 2020-2020
• Clients: Maybelline, Cigna Healthcare
CODE & THEORY | Associate Creative Director (Copy)
New York, NY | 2018-2019
• Clients: Adidas Originals, Chase (new business win)
PUBLICIS WORLDWIDE | Copywriter (ACD)
New York, NY | 2016-2018
• Client: Hewlett Packard Enterprise
HUDSON ROUGE | Senior Copywriter
New York, NY | 2014-2016
• Client: Lincoln Motor Co.
GYRO | Sr Copywriter
New York, NY | 2013-2014
• Clients: TD Ameritrade, Forbes, Blackberry
HAVAS WORLDWIDE | Senior Copywriter
New York, NY | 2012-2013
• Clients: Franks RedHot, Clearasil, Lysol
LAMBESIS | Senior Copywriter
San Diego, CA | 2011-2012
• Clients: SKYY Vodka, Campari, Grand Marnier, Fisker Automotive
ATTIK | Copywriter
San Francisco, CA | 2010-2011
• Clients: Scion, Yahoo!, Interscope Records
DONER | Copywriter
Detroit, MI | 2009-2010
• Clients: Mazda, Del Taco, The UPS Store, Minute Maid, Anything I could get my hands on
TBWA/CHIAT/DAY | Account Executive*
Los Angeles, CA | 2004-2007
• Clients: SONY PSP, HOOVER
• Went from Intern to Account Exec to Copywriter
K.I.D.S. | Co-Founder
Los Angeles, CA | 1997-2000
• I was a club promoter, then founded a record label street team and became an underground hip hop concert promoter
• Past performers in partnership with The Wake Up Show: Outkast, Gang Starr, Mos Def, Heiroglyphics, Jay-Z, Cypress Hill, Jurassic 5, Smif N Wessun
• Past clients (in partnership with N5 Marketing): Death Row, Priority, Loud, Atlantic, Tommy Boy, Nike
MRM | Creative Director/Technologist
Bangkok, Thailand | 2020-2020
• Clients: Maybelline, Cigna Healthcare
CODE & THEORY | Associate Creative Director (Copy)
New York, NY | 2018-2019
• Clients: Adidas Originals, Chase (new business win)
PUBLICIS WORLDWIDE | Copywriter (ACD)
New York, NY | 2016-2018
• Client: Hewlett Packard Enterprise
HUDSON ROUGE | Senior Copywriter
New York, NY | 2014-2016
• Client: Lincoln Motor Co.
GYRO | Sr Copywriter
New York, NY | 2013-2014
• Clients: TD Ameritrade, Forbes, Blackberry
HAVAS WORLDWIDE | Senior Copywriter
New York, NY | 2012-2013
• Clients: Franks RedHot, Clearasil, Lysol
LAMBESIS | Senior Copywriter
San Diego, CA | 2011-2012
• Clients: SKYY Vodka, Campari, Grand Marnier, Fisker Automotive
ATTIK | Copywriter
San Francisco, CA | 2010-2011
• Clients: Scion, Yahoo!, Interscope Records
DONER | Copywriter
Detroit, MI | 2009-2010
• Clients: Mazda, Del Taco, The UPS Store, Minute Maid, Anything I could get my hands on
TBWA/CHIAT/DAY | Account Executive*
Los Angeles, CA | 2004-2007
• Clients: SONY PSP, HOOVER
• Went from Intern to Account Exec to Copywriter
K.I.D.S. | Co-Founder
Los Angeles, CA | 1997-2000
• I was a club promoter, then founded a record label street team and became an underground hip hop concert promoter
• Past performers in partnership with The Wake Up Show: Outkast, Gang Starr, Mos Def, Heiroglyphics, Jay-Z, Cypress Hill, Jurassic 5, Smif N Wessun
• Past clients (in partnership with N5 Marketing): Death Row, Priority, Loud, Atlantic, Tommy Boy, Nike
PAST LIVES
411 operator, loader for UPS, waited tables at a Filipino restaurant, inventory auditor, smoothie maker, mixtape bootlegger, 9 years in retail hell, carwasher, at-risk youth, underground hip hop promoter, host at Red Lobster, high school dropout
EDUCATION
Cal Poly Pomona, CA — BA in Behavioral Science, National Key Honour Society
♥️s
Playing in the ocean, walking into a bar where friends are waiting,
Shazaaming songs with either less than 100 hits or over 1,000,000, mentoring and learning
Shazaaming songs with either less than 100 hits or over 1,000,000, mentoring and learning