Name. Logo. Architecture. Layout. Content.
Menu engineering. Everything.
What's in a name?
Allso is short for All Society—a counterpoint to Asia’s “Hi-So” elite. Featuring inclusive prices, dim lighting, super friendly vibes, and just the right amount of music snobbery.
Business-wise — I wanted something easy for locals and foreigners to pronounce, and a word that was ownable.
Stacked Logo
Wayfinding—showing passersby on the main street that we're a BAR, while giving locals who walk by a taste of our vibe
...while people on the main street see it's BAR
A high-set window signals life inside, while maintaining privacy. The chandelier? Perfectly framed for those who notice.
I designed every centimeter of this 4-story building—intentionally compact for interaction, yet ergonomically optimized for comfort and wheelchair access (not required by law)
Saw them painting in the street, so invited them to paint a mural
"Food the Foodie Homie Would Make” — like our cornflake cereal wings with honey basil lime sauce, a perfect example of our twist on comfort bar food
Music Program includes mixtapes from around the world
Developed an internal staff training game that evolved into the dopest Meetup in Bangkok
A real space for community, our guests pitch in and host
Pop Up Event that features guests cheffing it up — 6 courses, each dish is served with a story, affordable fine dining
"Ask an idealist what his plans are..."
Dimmer than pictures show, our bar is dark dark, and slowly becoming a destination for lighting designers
I designed the Merch and staff uniforms.
Social Content