Lead writer for Fisker Karma auto launch
Lead writer for pet pharmacy Mixlab
Turning every touchpoint into a branding opportunity.
I helped launch a makeup company — design, logo name, packaging, everything.
I knew the purchase decision was going to be made in the story, so we made the product scream from the store shelf and introduced our brand in a bold way.
Manifesto built into packaging instructions for Cleansing Wipes
We are Kinx
We are Kinx
A collective of aspiring yogis, kettlebell swingers, cardio queens, and all sort of sweaty things. That's why our deep cleansing wipes can help you freshen up in any situation.
Wipe them on your face. Wipe them on your body. Hell, wipe them on someone else's body. Either way, let's get fresh
Eyeliner Packaging
You can tell a lot about someone through their eyes. Which is why our gel eyeliner isn’t just sweat proof. It’s also smudge proof.
The retractable pencil comes with a built-in sharpener so you're always ready to rock.
Lead writer for luxury wellness spa Sindhorn
