Rebranding Thailand's 3rd largest e-commerce site.
Relaunching our brand during a time of Covid, we wanted to remind people what we stood for, which is GOOD ("dee"). Not just the goods that are exchanged on our platform, but the goodness we seek in humanity and in each other.
Putting Brand Purpose into business practice.
Over 100k impressions for our first live stream. All done in-house
Every thing we executed laddered back to "good".
Our first Real Estate Developer client Park Origin tasked us to brand their flagship in Bangkok.
No focus groups or bureaucracy, the CEO and I sketched this out on a cocktail napkin.
Department philosophy
We used this breakfast staple to measure Cost of Living in areas we sold condos.
Brand purpose in action, partnering with Thai Red Cross for a blood drive during Covid. No help from HR, we did it ourselves.
"Today is a good day"
