Repositioned, rebranded, and designed a product line in 1 month.
I helped Mango Tree Restaurants break into retail with the global launch of their first premium Thai sauces. In less than 3 months, we repositioned the brand, redid the CI, and launched a product line across the globe.
Battling it out on the store shelf.
I knew the consumer purchase decision going to take place on site, so I wanted our product to scream at you.
"Look at me. I'm attractive. I'm worth the premium. Now come and hold me!"
"Look at me. I'm attractive. I'm worth the premium. Now come and hold me!"
Every touchpoint a branding opportunity.
Thirty years ago, the restaurant introduced the world to Thai cuisine. But now that Thai food is everywhere, how do we stand out? How do we take Thai gastronomic diplomacy to the next level?
People can eat like Thai, but now they can also talk like one.
